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Starting your own Small Business
Choose
a coach who won't kill your business
Entrepreneurs tend to be strong, independent people with
little experience in getting help. Therefore, they often end
up with the coach from hell. They grab the first resource
that comes along and follow instructions brilliantly. Too
late, they realize they're following a lost leader.
When
negativity helps you reach your dreams
Hermione (naturally, that's not her real name) was getting
increasingly frustrated with her new business.
Are
you ready to start a business?
Start a business someday -- maybe now!
How
to hire a marketing coach ... or not
When I started my business, I wanted to save time and make
more money. A marketing coach, I thought, was the answer.
Your
customers want you to ask them for money
Starting a small business? Don't be squeamish.
Customers want you to ask for the money.
Lessons
about customer service from Tony Soprano and Club Med
Whether you work one-to-one or deal with customers in
groups, you identify a target market of customers most likely
to value what you can offer. You design processes to fit the
tastes of those clients. You anticipate their requests.
Delight
your customers and the money will follow!
Customer service is the unglamorous but surprisingly fun side
of marketing.
How
NOT to set up a website for your business
Ten ways NOT to set up a website-based service business
Myths
about moving to freedom via the entrepreneurship road
When I contemplated starting a business, I got lots of horrible
advice. I still refer to one advisor as "the coach from
hell." As I attended classes and talked to various advisors,
I kept hearing ten myths that were often presented as core
wisdom.
Beware
the tactics trap!
Michael refuses to offer a free trial consultation. "They
can read my articles or ebooks," he shrugs. His business
is booming.
Business
friends are different
Like many net junkies, I tend to sign up in haste and
unsubscribe at leisure. Most sites make it easy -- except
for an ezine I'll call "Hal's Place."
Intuition:
Your secret success weapon
Clients who start an e-business often seek mentors who will
share their secrets of success.
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